Profile
Why commercial writing?
I spent over 18 years as a facilities and technology manager, and during that time I was bombarded with marketing material, case studies, technical white papers, and articles in trade publications and business journals. I noticed that most of the stuff I was reading was a waste of time--there was too much selling and not enough useful information.
Give clients what they need
Your clients are busy. If you hand them something that doesn’t speak directly to their needs, they’ll move on. Why waste that opportunity? I create copy that clearly demonstrates your value to potential clients in language they understand.
Demonstrate your commitment to excellence
Everything your company produces is a reflection of the quality you offer and the importance you place on being the best. Don’t settle for average.
Julie Knudson, Principal & Writer